Japan’s Nippon TV Unveils New Chief, Who Warns: “Our Battle For Survival Is Reaching Its Climax”

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Japanese network Nippon TV has unveiled Hiroyuki Fukuda as its new representative Director, President and COO. Fukuda assumed his role from January 1 this year.

In stepping up to his new role, Fukuda addressed the broad decline in television audiences and emphasized the importance of reducing Nippon TV’s dependence on broadcasting revenue.

He outlined his plans to shift Nippon TV’s business towards a more “content-centric strategy,” as he warned of rocky seas ahead.

Fukuda took over his new posts from Akira Ishizawa, who will now serve as the Representative Director of the newly-established Yomiuri Chukyo FS Broadcasting Holdings Corporation, which now houses four regional Nippon networks.

Read more on deadline.com
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