Japan’s Aeon Entertainment, Vietnam’s Beta Media Form Joint Venture for Vietnamese Cinema Expansion
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variety.comNaman Ramachandran Japanese exhibitor Aeon Entertainment and Vietnam‘s Beta Media have inked a deal to form a joint venture, aiming to build and operate a premium cinema chain across Vietnam.
The partnership also encompasses plans for film production and distribution in the country. The venture, operating under the Aeon Beta Cinema brand, targets opening more than 50 premium multiplexes by 2035.
The first location is slated to debut in 2025. While specific financial details weren’t disclosed, the total investment is estimated to reach around VND5 trillion ($198.2 million).
Aeon Entertainment, a subsidiary of Japan‘s Aeon Group and the largest cinema operator in its home market with 96 locations, sees Vietnam as a key growth market.
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