Brian Steinberg Senior TV EditorJames Rooke, a cable-industry veteran, has been named president of Comcast Advertising, the ad-sales arm of Comcast Corp.
He will replace longtime chief Marcien Jenckes, who has taken a new role overseeing a new streaming joint venture for Comcast and Charter Communications.In his new role, Rooke will oversee operations of ad-sales and ad-tech businesses of Effectv, FreeWheel and AudienceXpress.
Rooke was previously general manager of Comcast Advertising. He will continue to report to Jenckes, who will have a managing director role at the unit.
Comcast has yet to name a new general manager of the business.“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes, in a prepared statement. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to working beside him to take Comcast Advertising to its next level of success.” Comcast Advertising was for years primarily a seller of local ad spots for Comcast’s cable systems.
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