‘Jackpot!’ Star Awkwafina and Director Paul Feig on Building Brands, Honing a Vision and Adapting to Streaming
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variety.comWilliam Earl Amazon Prime Video’s new action-comedy “Jackpot!” is stuffed with pop culture references, movie homages and fun Easter eggs for industry insiders.
It’s also packed with brand mentions, from Airbnb to El Pollo Loco to Shinola, and that’s by design, according to producer-director Paul Feig.
Feig, the seasoned multihyphenate behind “Bridesmaids,” 2016’s “Ghostbusters” and “The Heat,” explained that such cultural specificity is important to grounding characters in the real world.
That can be particularly important in farcical vehicles like “Jackpot!,” which is set five years in the future in Los Angeles.
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