ITV & YouTube Strike Deal For Shows Including ‘Love Island’, ‘Masked Singer’ & ‘I’m A Celebrity’
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deadline.comHundreds of hours of ITV shows are about to hit YouTube while the UK commercial net has hired a Channel 4 exec to run a dedicated YouTube sales team.
As UK broadcasters continue to burrow into the digital space, ITV has struck a deal with YouTube that will see the likes of Love Island, I’m a Celebrity..
Get Me Out of Here, The Masked Singer and Vera become available on the platform. Genres from scripted to entertainment to reality comprise the deal.
Genre-based channels including ITV News and ITV Sport will be developed alongside channels for specific shows, while ITV will create and develop fan content specially tailored for YouTube.
Read more on deadline.com
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