ITV daytime fans frustrated as GMB, This Morning and Lorraine are pulled off air

ok.co.uk:

ITV daytime fans have been left annoyed after some of their favourite shows, such as Good Morning Britain and This Morning have been taken off air today, with the FIFA Women's World Cup airing instead.

Fans, who would usually be enjoying their morning TV, have taken to Twitter to voice their frustration at this schedule shake-up, with one writing: "Where is Good Morning Britain?

Why would I want to watch Italy play football at 07.00am #goodmorningbritain #GMB @ITV." "Would love to know the viewing figures for the football match that is apparently more important than hearing the days news #gmb #goodmorningbritain" complained a second.

And another added: "Because everyone wants to wake up and watch the football at 7:30 in the morning @GMB #goodmorningbritain #GMB" A fourth annoyed fan quipped: "No @GMB this morning.