K.J. Yossman ITV’s head of drama, Polly Hill, head of entertainment, Katie Rawcliffe, and head of factual entertainment, Sue Murphy, emphasized their desire for live, appointment viewing content during a panel discussion Wednesday at the Edinburgh TV Festival.
They also stated their commitment to improving disability representation.“The thing about ITV is it wants to entertain the nation, doesn’t it, so we are looking for hits,” said Hill. “That’s easier said than done, but I mean that’s what we’re here for.
We’re here to try and find content, and for me, find drama stories that everybody wants to watch and that can bring people together.”She also said there was a large focus on true crime, particularly in drama. “We’re not doing so many.
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