ITV & All3Media: Deal Not Dead Just Yet As Prep Begins On Auction Of ‘The Traitors’ Producer
deadline.comEXCLUSIVE: ITV may have balked at All3Media’s £1B ($1.3B) price tag last month, but Deadline hears that the British broadcaster is yet to fully walk away from a deal for The Traitors producer.
Warner Bros. Discovery (WBD) and Liberty Global’s sale of All3Media was a source of chatter at the Edinburgh TV Festival this week, with senior UK industry insiders saying that ITV’s interest lingers.
ITV has not re-engaged in formal talks with WBD and Liberty Global, but lines of communication remain open. The WBD and Liberty Global deal team has in recent weeks been gathering informal expressions of interest ahead of an official All3Media auction next month.
Sources close to the process say that there has been plenty of interest in the British super producer and ITV is far from the only game in town.
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