Instagram vows to tackle hidden celebrity ads

msn.com:

“Mind boggling” crackdown on pavement advertising slammed by City restaurateurFacebook, which owns Instagram, today committed to a package of changes that will make it post an advert without labelling it as such.As part of the reforms, the social media platform will prompt users to confirm if they have been incentivised in any way to promote a product or service and, if so, require them to disclose this fact clearly.It will also extend its ‘paid partnership’ labelling tool to all users and use algorithms designed to identify and report posts that may contain hidden ads.The watchdog also called on businesses to use a new tool to monitor how their products are being promoted and to take action where appropriate.“For too long, major platforms.