I was one hour and 40 minutes and eleven miles away from London’s new Amazon Fresh supermarket before I had a clue what I’d spent in there.
I was already home and munching on my impulse-purchased cinnamon scroll from Britain's first 'no till' store before a receipt of my purchase popped up on my phone screen.
I immediately clicked through to the Amazon Shopping app to assess the damage. For £18.89 - not terrible, but not exactly cheap either.
I visited the new supermarket at 59 The Broadway, Ealing, west London, on Friday as it drew its first flocks of shoppers curious to try out the experience. What do you think of Amazon Fresh - will you shop there?
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