India’s Sony Yay! Launches ‘CID Squad’ as Part of Strategic ‘HUB’ Expansion: ‘Anime for All’ (EXCLUSIVE)

variety.com:

Naman Ramachandran Indian kids channel Sony Yay! is set to introduce “CID Squad,” a first-of-its-kind animated investigative thriller that reimagines India’s iconic “CID” franchise for a new generation.

The project represents a strategic push to broaden animation’s appeal beyond traditional kids’ programming in what the channel describes as a “world-class animated experience with cutting-edge technology.” Ambesh Tiwari, business head of Sony kids and animation, explains the insight driving the new production: “We figured out that the age group between 15 to 35 is possibly one of the first generations who’ve come out with a tolerance and acceptance of animated content far higher.

This is the first Cartoon Network generation to now fully be parents.” According to Tiwari, this demographic shift created an opportunity to tell stories with characters created in India. “What if the same [“CID”] characters of Pradyuman, Daya, Freddie, Abhijit, with their own qualities, were youngsters based in today’s world?” he asks, outlining the concept.

While the original “CID” focused on murder cases and biological crimes, “CID Squad” tackles contemporary issues including self-driving cars, artificial intelligence and cyber security.