Indian Premier League 2025 Launch on JioStar Smashes Viewership Records
variety.comNaman Ramachandran Indian media powerhouse JioStar is celebrating a jaw-dropping victory of its own after the opening weekend of cricket’s Indian Premier League (IPL) 2025 shattered viewership records across both digital and traditional platforms.
The 18th edition of the wildly popular cricket tournament kicked off with unprecedented audience numbers, amassing 49.56 billion minutes of cumulative watch time across JioHotstar‘s streaming platform and the Star Sports Network.
Digital viewership on JioHotstar jumped 40% compared to last season’s opening, powered by a 54% surge in connected TV consumption.
The platform registered 1.37 billion views, reached a peak concurrency of 34 million simultaneous viewers, and racked up 21.86 billion minutes of watch time from just the first three matches.
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