Disney and Warner Bros. Discovery are breaking ground in streaming with a bundled offering featuring Disney+, Hulu and Max in a single package.
The companies are aiming to launch the bundle this summer. The exact launch date and the price point have not yet been announced, but plans call for both ad-free and ad-supported versions to be available.
The move creates the first cross-company partnership for any of the top-tier services to come to market as the race to catch up with Netflix began in earnest about five years ago.
It follows years of speculation and public musings by top executives about when cross-company bundling might begin to make streaming more cost-efficient for programmers and consumers alike.
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