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Imax CEO Rich Gelfond Calls ‘Shang-Chi’ Boom “Answer” To Studios’ Day-And-Date Streaming Experiment

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According to Imax chief executive Rich Gelfond, the box office power of Disney/Marvel’s Shang-Chi And The Legend Of The Ten Rings should lay to rest the question of moviegoers’ willingness to return to theaters.“The studios said, ‘This is an experiment.’ I think there is an answer to the experiment.

We release it in the theatrical window and if it’s a good movie people are going to come in pretty good numbers — for Shang-Chi, record numbers,” he said on CNBC in an interview Wednesday.Shang-Chi’s $94 million-plus four day domestic cume combined with Sony holding the Oct.

8 release date of the next James Bond No Time To Die, and moving  Venom: Let There Be Carnage up to Oct. 1 from Oct. 15 are great news for the industry.“I think this is an

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