‘Imaginary’ Immersive Pop-Up Experience to Debut in Los Angeles (EXCLUSIVE)

variety.com:

Michaela Zee In anticipation of Lionsgate and Blumhouse’s upcoming film “Imaginary,” in theaters March 8, L.A. horror fans will get to encounter a new name in terror — Chauncey the Bear — with the new immersive pop-up experience “Blumhouse Presents: Chauncey’s Imaginary Playhouse.” Directed by Jeff Wadlow, “Imaginary” stars DeWanda Wise as Jessica, a woman returning to live in her childhood home with her family.

Once moved in, her stepdaughter Alice (Pyper Braun) becomes infatuated with Chauncey, a stuffed bear found in the basement. As Jessica grows concerned about the sinister connection between Alice and Chauncey, she realizes Chauncey might be more than just a bear. “Chauncey’s Imaginary Playhouse,” designed by Experiential Supply Company, makes its way from the playhouse to Chauncey’s basement, where attendees can explore the world of the horror film and “discover the terror that is the truly special friendship between Chauncey and the young Alice.” “We love creating experiences where our movies can come to life,” said Jason Blum, Blumhouse CEO and founder. “Your teddy bear will never look the same, and ‘Blumhouse Presents: Chauncey’s Imaginary Playhouse’ is the perfect way to get audiences ready to see the movie.” Wadlow added, “’Imaginary’ is not just a scary story about a forgotten imaginary friend looking for revenge – it’s a movie about the terrifying potential of imagination, and how it can be used to access a frightening new world with very real consequences.