Ilkkas’ Creative Studio Signs Deal With Publisher WSOY Designed To “Rethink Development” On Finnish Scripted Content — Series Mania
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deadline.comEXCLUSIVE: Ilkkas’ Creative Studio (ICS), the Nordic creative hub launched last year, is planning to shake up Finland’s approach to international scripted content.
This morning at Series Mania in Lille, France, the Tampere-based ICS unveiled a strategic deal with Finland’s largest publisher, WSOY.
At the center of the pact is a plan to “rethink the development of Finnish scripted content for international audiences,” and the partners are billing the agreement as a “landmark.” The pair will work on several projects and invite WSOY-affiliated authors to have a stake in the development.
They say the collaborative approach to “internationalize and renew development and production methods hand in hand with authors” is a “unique” strategy.
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