iHeartRadio Music Festival to Host Interactive ‘House of Music’ Fan Experiences Based on Headliners

variety.com:

Thania Garcia The iHeartRadio Music Festival just got a whole lot cozier. iHeartMedia has announced the 2023 iteration of their festival will include immersive fan activations dubbed the “House of Music” inspired by the artists set to take over the main stage in Las Vegas later this fall.

Fans will be able to step into the “Homes” of headlining artists to experience multisensory, mixed-reality installations. The choose-your-own-adventure-style experience will combine artists, fans and tech in a series of rooms that allow fans to play and connect with headliners Fall Out Boy, Public Enemy, Lenny Kravitz, TLC, Kelly Clarkson and more.

The free event is open to the public and invites guests to “make themselves at home” as they explore over 15 interactive rooms, diving into the lives, music, and passions of their favorite artists and brands.

Upon entering, guests will be directed to scan a QR code to unlock their key to the House of Music, the House Pass. The digital guide will showcase a map and details of all the things to explore, play and win at the House of Music.