IDFA Head of Industry Adriek van Nieuwenhuyzen Puts Fair Pay on the Agenda: ‘People Should Be Paid for the Creativity They Put Into the Work’

variety.com:

Rafa Sales Ross Guest Contributor Adriek van Nieuwenhuyzen, the head of the industry office at International Documentary Film Festival Amsterdam (IDFA), says that the primary objective of her team is to put the filmmakers at the center of the festival’s activities for industry professionals. “The key is that we really care about the filmmakers and what they are trying to achieve.

Then we adapt to what is happening in the market, and try to make sure that we get the right people to support them,” she tells Variety.

She says their work is “about the filmmakers, not only the directors but the producers too, and for us it’s important to follow them in their endeavour to make creative documentaries.” She adds: “We do everything we can to bring them to the attention of potential financiers, sales agents and distributors.

But it is all centered around the creators of this work.” The IDFA Forum, the hub of the festival’s industry activities, is the largest and most influential meeting place for documentary filmmakers, producers, commissioning editors, funds, private financiers and other documentary stakeholders in Europe.