Iceland launches first dedicated air fryer aisle with more than 250 products
manchestereveningnews.co.ukIceland has become the first supermarket to launch an aisle dedicated to air fryable foods. The aisle, featuring 250 plus products, aims to meet the soaring demand from customers 'driven by the explosive surge' in air fryer use.
With more and more households turning to the energy-saving devices to keep bills down, the frozen food giant has already started including air fryer cooking instructions on many of its products. Read more: Join the FREE Manchester Evening News WhatsApp community The aisle features popular products including Greggs Sausage Rolls, Aunt Bessie’s Bacon Chicken Crown, fries, fish and a whole lot more.
Iceland's pilot - at a Food Warehouse store in Charlton, London - is in partnership with energy supplier Utilita as part of the Shop Smart, Cook Savvy campaign and if successful is likely to be rolled out nationwide.
The findings of the campaign, including that 46% of Brits have either personally bought an air fryer, or someone in their household has in the last five years, served as the catalyst for the pilot air fryer aisle.
Read more on manchestereveningnews.co.uk
