Iceland Boss Richard Walker isn’t happy that he’s not allowed to promote the fact that the retailer has cut the price of their baby formulas.
He’s calling for a change to the UK’s advertising laws after his chain reduced the prices of 13 branded formulas by up to 20%.
It’s part of Iceland’s wider £26 million pound investment into slashing their prices as much as possible - and they're also offering vouchers for other products.
Earlier this week Richard took to X to chat about the reductions, but admitted that he could be breaking the law by doing so: “Infant milk – this week, we have communicated about these significant price drops…which is actually illegal.
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