Mature women aged 40 and over say an £11 Boots anti-ageing cream is their 'holy grail', and claims it makes their skin so flawless, it rivals expensive designer brand La Mer - where anti-wrinkle creams can cost as much as £275.
Olay Total Effects Anti-Ageing 7in1 Day Moisturiser With SPF15 50ml usually costs £34.99, but has been reduced down to £11 on the Boots website.
The £11 Olay Total Effects Anti-Ageing 7in1 Day Moisturiser With SPF15 is an anti-ageing moisturiser that fights the 7 signs of ageing for a radiant and flawless skin.
The budget anti-ageing cream contains Niacinamide and Antioxidants. Olay Total Effects Cream exfoliates to enhance skin’s surface natural self-renewal process for healthier looking skin. READ MORE: 'My lightweight £25 Marks and Spencer jumper is so pretty, strangers stop me in the street to ask where it's from' Its non-greasy, fast absorbing formula will not clog the pores of the skin.
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