I’m Allan, and I’m More Than Kenough

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The Barbie movie is full of iconic outfits, but perhaps nothing generated as much immediate interest as the “I Am Kenough” hoodie that Ken (Ryan Gosling) was rocking at the end of the film.

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Oppenheimer may be about an atomic bomb, but Barbie’s the movie causing a pop culture explosion.

movie in theaters, odds are you walked away with feelings of empowerment, some existential dread and, of course, some major fashion inspiration.We're still drooling over Margot Robbie's archival Chanel outfits, President Barbie's pink power suits and Doctor Barbie's sparkling mini dress, but one particular piece from the film really caught our eye: the «I Am Kenough» hoodie worn by Ryan Gosling's Ken.We won't spoil anything for you, but the internet is absolutely obsessed with Ken's rainbow tie-dye hoodie — so obsessed that the official Mattel version is already sold out (but still available for pre-order). Thankfully, plenty of Etsy and Amazon vendors have hopped on the trend and created their own versions of the viral sweatshirt.Whether you're looking for a comfy but still on-theme Barbiecore outfit for upcoming screenings, an early Halloween costume or an inspirational hoodie for lounging around, we've found the best merch for bringing out your Ken-ergy.

movie was chock-full of Barbies and Kens — and even a Skipper, an Allan, and a Midge! However, one cameo fans may not have been expecting came during a climactic chase scene when Margot Robbie's Stereotypical Barbie is trying to escape Mattel headquarters.Barbie stumbles upon an odd room somewhere in the bowels of the office building, and finds a woman, played by actress Rhea Perlman, seated at a table in a nostalgic-looking kitchen set. The pair share some words and the mysterious woman aids in Barbie's escape — only to turn up at the end of the movie to help Barbie complete her journey into the Real World as a human being.The woman Perlman is playing isn't a random character, however.

world, following Greta Gerwig's box office-topping adaptation, starring Margot Robbie as the titular doll, Mattel is officially in the moviemaking business — and they're not slowing down anytime soon!Mattel Films has a host of projects in the works, with Mattel CEO Ynon Kreiz and Mattel Films executive producer Robbie Brenner opening up to recently about all the toy-based films they have in development.As far as the possibility of sequels, while Gerwig skated around the question during her promotional interviews for the film, Kreiz pointed out that there's plenty of story to explore in the Barbie canon without making a direct follow-up film.«Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand,» he notes.

This Barbie has a strong core.

Margot Robbie is proving to be one of the best celebrities out there.

movie is, of course, full of Barbies and Kens, but Greta Gerwig's vibrant and detailed Barbie Land also includes plenty of Easter eggs for only the most devoted fans, including accessories, outfits and some of the all-but-forgotten dolls that Mattel has discontinued over the years. Margot Robbie's Stereotypical Barbie is introduced to some of the less-popular members of the Barbie doll canon when her existential crisis has her returning to Weird Barbie's (Kate McKinnon) house, lamenting the way her fellow beautiful Barbies have been brainwashed into complacency by the Kens.

just Allan” now.Much like the “Barbie” box office sales, eBay prices for Mattel’s Allan dolls have soared to the hundreds.Played by Michael Cera in the Greta Gerwig plastic spectacular, Allan was manufactured as Ken’s best bud in 1964, inspired by Barbara Handler’s husband, Allan Handler.But Allan’s selling point — that he could fit in all of Ken’s clothes — seemed to suggest to pearl-clutching parents that the plastic dolls had a queer relationship, according to Attitude.Thus, he was discontinued.Despite seemingly being revived in the ’90s as Alan — one “L” — the husband of Midge, Barbie’s pregnant BFF who was also discontinued in the early aughts, Allan’s character never really stuck.That is, until “Barbie” hit theaters.

Margot Robbie‘s Barbie is the biggest movie of the summer and is already breaking box office records for the year.

movie currently lighting up the box office, we have so much Halloween costume inspiration to help you plan the perfect look. There's no doubt in our minds that Barbie will be one of the most popular costumes for Halloween 2023, and we're here to show you exactly how to recreate iconic Barbiecore looks from the movie. Pull these looks together to go see  in theaters now, or start getting things ready for this year's Halloween parties.

Barbie was more than it actually cost to make the film itself, it has been reported.Greta Gerwig‘s film, starring Margot Robbie and Ryan Gosling, came to cinemas on Friday (July 21).Ahead of its box office opening, the film hosted a host of marketing activities from making a real-life Barbie dreamhouse to pink burgers and beyond, as well as a social media-led meme trend pitting the film against Christopher Nolan‘s Oppenheimer.Now, it has been reported by Variety that the marketing budget for the film was a staggering $150million (£117m), eclipsing the $145m (£113m) it cost to actually make the film itself.Barbie is currently set to outpace Oppenheimer at the box office over the two films’ shared opening weekend.As things stand, Gerwig’s comedy is set to bring in $110million (£86.6million) at the US box office this weekend, over twice the expected takings of Nolan’s biopic about the creator of the atomic bomb. Oppenheimer is expected to gross $50million (£38.8million).Barbie’s current takings mean it will break the record for the highest-opening film in the US by a female director. Wonder Woman previously held the title, bringing in £103million (£89.1million) in 2017.Warner Bros confirmed that Barbie had earned $22.3million (£17.3million) in box office previews – the highest figure of any film this year.

Barbie is a bonafide smash hit at the box office!

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. In “Barbie,” Margot Robbie’s titular plastic doll ventures from Barbie Land to the real world to fix a gap in the space-time continuum that has caused her to have flat feet, intrusive thoughts of death and, even worse, cellulite. But while Barbie roller skates her way to the truth, Ryan Gosling’s Ken is experiencing an arguably even more spiritual journey, in which he learns of a utopian way of life called the patriarchy, in which Kens rule the world — or, at least, are respected enough to be asked what time it is. But Ken’s most critical moment of realization comes in his final scene, after crying on Barbie’s shoulder and coming to terms with the fact that, actually, it is enough to dedicate one’s life to “beaching.” He is “Kenough.”