'I'm A Celebrity. . . Get Me Out Of Here!' bosses are determined to make this year's series the toughest yet with more trials than ever before, and the inclusion of a castle prison.
Half of this year's initial 10 celebrity contestants - who include the likes of singer Frankie Bridge, and TV presenters Richard Madeley and Louise Minchin - will end up in the show's medieval jail, The Clink, for up to a week if they lose out in the opening trial, Turrets of Terror.
Creative Director Tom Gould said: "The results will lead to half of them winning a place in the main camp and the other half of losing celebrities will have to endure a stay in The Clink.
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