Hulu-Disney+ Bundle Officially Launches As Unified Service; Company Says Viewing During Three-Month Beta Exceeded Its Expectations

deadline.com:

Disney’s streaming bundle combining Hulu and Disney+ in one service officially launched Wednesday morning, ending a three-month beta period described by the company as a success.

The “duo” plan, Hulu on Disney+, is priced $2 higher than each individual subscriptions alone. It follows in the the estimable footsteps of the three-service Disney Bundle first introduced in 2020, which also includes ESPN+.

Unlike that ongoing offering, though, the two-service one is focused on streamlining the consumer experience and pooling the content of two large, established streaming players within a single outlet.

The combo version has a Hulu “tile” on the home screen alongside Marvel, Pixar and the other original pillars of Disney+. Subscriber response was positive during the beta period, Disney Entertainment Direct-to-Consumer President Joe Earley said during a press briefing on the eve of the launch.