How Will Super Bowl LIX Audience Stack Up To Last Year’s Record-Setter? Here’s What Could Help Or Hurt The Big Game
deadline.comThe Kansas City Chiefs are aiming for a three-peat at this Sunday’s Super Bowl LIX, but what are the odds that the big game will also set an all-time audience record for the third consecutive year?
It’s certainly possible that Super Bowl LIX will beat last year’s 123.4M viewers, which not only the record for Super Bowl viewership but is also currently the second most-watched TV program in history after the 1969 Apollo 11 moon landing.
But, last year there were multiple factors that pretty clearly set the stage for a record-setting audience, from Taylor Swift‘s trek from Tokyo to Las Vegas for the affair to an already stellar year of viewership for the NFL.
This year, not so much. With some notable exceptions, the NFL has seen a bit of a downturn in overall viewership this season.
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