How to Decode Taylor Swift's Style, From Backward Outfits to 'Reputation' Red Herrings

glamour.com:

(and not-so-subtle) messages everywhere (remember ?)—so why not her clothes too? With stage-managed pap shoots and unmarked spon-con more prevalent than ever among celebrities, Swift clearly knows that people will pay attention to what she’s wearing.Fashion has become its own vertical in Swift's universe, with The Cut asking while The Independent chalks up interest in to sexism.

By any measure, Swift is gorgeous and stylish. But in the hyper competitive and appearance-obsessed strata she inhabits, there is no room for error…and Swift apparently errs so much that a certain corner of the internet has branded her .

There is even dedicated to Photoshopping her into more fashion-forward looks, and you can find accounts like the self-described Swiftologist “brutally reviewing” both her and on YouTube. (For my money, the most objective overview of her fashion journey is from the always excellent account )To gain a deeper understanding of both and how she positions herself within the broader style discourse, I spoke with the only woman who may know Taylor’s style better than Taylor herself: Sarah Chapelle, the creator and operator of and author of , which hits shelves this October.

Tl;dr she’s the one who found all the clothing easter eggs.This content can also be viewed on the site it from.This content can also be viewed on the site it from.“Taylor Swift Style is the definitive Swift style Bible,” Chapelle tells me.