high street gets it wrong when it attempts to sell grown-up clothes. “Shapeless dresses, bland colours, constantly treating every item they put on the shop floor as a commodity, rather than an adventure for the customer and something that should bring joy…” she begins. “What possesses them?” She continues. “Do they imagine the moment we hit 50 we all cut off our hair and have a perm?”The 42-year-old designer has form when it comes to navigating the F-rump word.
She’s worked for Armani Exchange, Matchesfashion.com (she designed its inhouse label, Frida) and Aquascutum – all names with a reputation for a timeless but modern aesthetic.
Read more on telegraph.co.uk