How Silvio Berlusconi Reshaped The Italian Media Landscape & What Comes Next
deadline.comOne of the biggest personalities in world media and politics is no more. Whatever you thought of him, Silvio Berlusconi had a seismic impact on the European political sphere and the continent’s broadcasting landscape, in a way that many believe was completely intertwined.
Italy’s longest-serving post-war Prime Minister and the founder of European networks giant Mediaset has died aged 86 and the onlookers have swiftly turned to his legacy and the future of his prized media assets.
Mediaset, with its powerful Italian and Spanish subsidiaries, is now part of MediaForEurope (MFE) — a conglomerate with a stake of nearly 30% in German heavyweight ProSiebenSat.1 alongside having TV broadcasting, production, podcasting and publishing assets.
Berlusconi’s route to the top of Europe’s media landscape is well-storied. Born into a middle-class family in Milan just before World War Two, the tycoon was known throughout the world as a man who courted controversy wherever he went.
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