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How Shizu Okusa Went From Founding a Cold-Pressed-Juice Company to Creating Herbal-Remedy Brand Apothékary

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Looking for a new beauty brand to obsess over? For our latest Q&A series, Glamour editors introduce you to some of our favorite skin care and makeup products that deserve a permanent spot in your rotation.

Ahead, , founder of clean herbal-remedy brand , shares how she went from founding a cold-pressed-juice company to launching a tinctures brand, the ways she’s celebrating and the one product from her line that she recommends for everyone.Glamour: How did you become interested in beauty and wellness?It wasn’t about opportunity or market size, because I started in 2012 and the herbal remedy market was nonexistent at that point.

For me, it was really following my own personal problem. I left Wall Street—I was working in New York at Goldman Sachs and I had no access to quick, healthy nutrition that was really clean.

My first company was a cold-pressed-juice brand, so if you can remember the days of Organic Avenue and Liquiteria and all of that, I started my first company called Jrink based in Washington, DC.After eight years of running Jrink and getting acquired, I didn’t stop.

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