How sex, discrimination and #MeToo sunk Abercrombie & Fitch: Netflix doc
nypost.comNetflix documentary “White Hot: The Rise and Fall of Abercrombie & Fitch,” out April 19.The documentary traces the explosive growth of the fashion and pop culture sensation and how its clothing and seductive marketing dominated youth culture for over a decade.
Under the stewardship of ultraprivate CEO Mike Jeffries, the brand was aspirational — and, as lawsuits later alleged, discriminatory in its hiring practices.
Bogged down by bad press, legal issues and its reluctance to move with the ever-changing times, it had fallen out of fashion by the late aughts.The original Abercrombie & Fitch was founded in 1892 in Manhattan by David T.
Abercrombie and catered to upper-crust sportsmen like Teddy Roosevelt and Ernest Hemingway. In the 1970s, it filed for Chapter 11, changed hands and in 1988 it was bought by Les Wexner’s the Limited Brands.
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