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How Seasalt Cornwall became a secret £100m British success story

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telegraph.co.uk

Dancers dress, £69.95, Seasalt; Exploring coat, £170, Seasalt; Forestry dress, £85, Seasalt; High Water waterproof coat, £150, SeasaltSeasalt hasn’t quite become a household name but its designs hit all the touchstones which the British everywoman desires in her clothing - they’re upbeat but not too ‘statement’, they’re practical, easy to wear and created to be flattering no matter what your shape or size.

In fact, one thing that Seasalt shoppers seem to especially love is that the collection is available up to a size 28, making it more accessible for plus-size women than many of its competitors.

Besides this sense of accessibility (online reviews even rave about how straightforward dresses are to put on and how well placed zips are), the.

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