Caroline Brew editor In a panel titled “Embrace the Power of Fandom to Connect Content and Commerce,” Alexys Coronel, head of U.S.
entertainment and telecommunications at Amazon Ads, sat down with Andrew Wallenstein, Variety Intelligence Platform president and chief media analyst, to discuss how brands can connect with fans — and how that relates to Prime Video’s transition to an ad-supported service. “Once you capture a fan’s interest, they now look to you continue to drive that connection,” Coronel explained to the crowd.
Coronel turned to the lack of toy-sales on the 2018 blockbuster “Jurassic World” franchise to illustrate her point. Despite a massive box office opening, there were no toy sales during the first two weeks of the film’s release.
She gave two reasons for this: One, the toys were not ready due to planning challenges and two, there were no collaborative marketing efforts.
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