Rahm Emanuel: “You never want a serious crisis to go to waste.”For decades, the film business has remained frustratingly resistant to change.
Movie theater owners have held firm about the boundaries of a traditional theatrical release. Up to this year, a studio’s newest blockbuster had to play in cinemas for 90 days before its home entertainment launch.
Film exhibitor’s conventional wisdom: People wouldn’t pay to see the latest Marvel movie in theaters if they could wait a few weeks to watch it on-demand at home.
It fostered an often openly contentious relationship with studios, who have long attempted to shorten that three-month timeframe in an effort to reduce marketing costs.
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