The iconic white-lettererd Hollywood Sign is going the way of the Non Fungible Token. Sugar23 and the Hollywood Chamber of Commerce have partnered to auction the digital art NFT with all proceeds to benefit the charitable initiatives undertaken by the Chamber, such as homelessness, education, diversity, and inclusion through their Hollywood Chamber Community Foundation.NFTs have become attractive investments and the organizers of this effort called the Hollywood Sign “more than nine white letters spelling out a city’s name; it’s a historical landmark and one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour and dreams realized.
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