Rebecca Rubin Senior Film and Media Reporter For cinema owners, “Survive till 25” has become a mantra as one catastrophe after another has kicked their business’s recovery down the road.
But the end of that long and winding road is here, so will the upcoming slate result in a true box office revival? Over the next 11 months, Hollywood will unveil blockbuster hopefuls like “Mission: Impossible — The Final Reckoning,” “Jurassic World Rebirth,” “Avatar: Fire and Ash,” “Wicked: For Good” and “Superman” with the goal of boosting the business to something resembling its pre-COVID stature.
With the pandemic and strikes in the rearview, domes- tic revenues are projected to reach $9.3 billion to $9.5 billion for the year.
Those returns would rank as the best post-pandemic stretch (2024 wound up at $8.7 billion, while 2023 reached $9.04 billion) though still down from before times, when North American ticket sales regularly climbed to $10.5 billion to $11 billion. “We’re post COVID and post strikes.
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