'Holly Willoughby to rebrand for Netflix but could benefit from some stability'

ok.co.uk:

After a 14-year stint on ITV's This Morning, Holly Willoughby has bid farewell to the iconic daytime show. Her decision has taken many viewers by surprise, but according to PR expert Edward Coram-James, her exit was inevitable due to her ambition to future-proof her career.

The shift towards streaming-based content on platforms like Netflix and Amazon has prompted Holly to explore new presenting opportunities and diversify her portfolio.

Speaking to The Mirror, Edward Coram-James, CEO of Go Up PR agency, who specialises in crisis management, believes that Holly's departure was, in fact, essential to rejuvenate her career.

The recent turmoil on This Morning, which began with her friend and colleague Phillip Schofield' s exit, created a challenging environment for Holly, which she has been navigating for the past few months.