Italy. But there was no spending freeze for presenter Holly Willoughby, 41, who was shown in outfits costing a cool £4,337 during the first episode of BBC1’s Freeze the Fear with Wim Hof.
She began in a £950 Cordova purple Up & Down ski suit and £190 pair of faux-fur snow boots by Moon Boot topped with a matching beanie hat from Barts Amsterdam, believed to cost £33.
Later she donned a £718 padded red jacket with a faux fur hood by Goldbergh. Then in teaser clips for the series, which continues tonight, the mother-of-three sported two £670 Perfect Moment ski suits and a £489 pale pink jacket by Goldbergh.
Miss Willoughby was also pictured in a metallic red Perfect Moment puffer coat costing £617. She said: ‘It was freezing. Some days, it was minus 5 or 6.
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