Holly Willoughby has hit back at comments that her lifestyle brand Wylde Moon is "wacky", saying she expected some kickback about it.
The brand, which sells everything from £450 necklaces to a £40 candle, is a site dedicated to wellness advice, alternative therapies and of course, products.
Speaking to Grazia, the This Morning star said she expected there to be a few raised eyebrows when she entered into the lifestyle brand world.
She said: "I’m not afraid of the reaction to it any more. If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it.
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