Holly Willoughby's fans were amazed to see how much the This Morning presenter looks like her mum, who turned 74 on Tuesday.
In a snap posted to her sister Kelly Willoughby's Instagram, the three ladies pose together in front of what appears to be an outdoor bar.
In the photo, all three of the Willoughbys have beaming smiles, with Kelly standing out with her darker hair, while both Holly, 41, and her mum, Linda, both show off their famous blonde hair.
Writing on Instagram, Kelly wrote: "Mama Willoughby…practically perfect in every way. Happy 74th birthday! See you later for [cake and wine emojis]" Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter.
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