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HBO Max Reaches Distribution Deal With Comcast, Widening Reach On Launch Day

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By Dade Hayes Finance Editor HBO Max has cleared one of the last remaining distribution hurdles in its streaming rollout, announcing a distribution deal with Comcast, the No.

1 U.S. cable provider. The deal makes HBO Max, which launched earlier Wednesday, available to customers of Comcast’s Xfinity X1 video package and Flex, a broadband video offering that is free for Comcast subscribers.

Similar to other deals struck by HBO Max, existing HBO subscribers on Xfinity HBO will get access to HBO Max at no additional cost, starting Wednesday.

New customers will be able to purchase HBO Max directly through Xfinity in the coming days. The service costs $15 a month, with a discounted rate of $12 for new subscribers.

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