Hailey Bieber's New Skincare Brand Rhode Is ALREADY Facing A Lawsuit! All The Details!

perezhilton.com:

Uh oh! Hailey Bieber is facing more controversy for her new skincare line, rhode! Justin Bieber’s wife was served up a new lawsuit on Tuesday — just one week after she launched the brand — and this could be detrimental to her company if it picks up steam in court!

According to entrepreneurs Purna Khatau and Phoebe Vickers, as well as their company RHODE-NYC, LLC, Hailey’s new brand is “trademark-infringing.” In court docs filed by RHODE-NYC, LLC and obtained by ET, Purna and Phoebe argue the model’s skincare brand will “quickly swamp” their company’s “market presence, confuse the marketplace and ultimately destroy the goodwill and reputation of the RHODE brand.” Related: Hailey Bieber Says She & Justin Feel ‘A Lot Closer’ As They Deal With Health Scares For those that don’t know, RHODE is a clothing and lifestyle brand the women started in 2014, with their pieces having been worn by celebs like Beyoncé, Tracee Ellis Ross, and Lupita Nyong’o.

Pretty freaking impressive! Check out the co-founders (below): It is because of this success that they are determined to fight for their name, especially since they fear RHODE will get lost in the mix if Hailey can continue to use the same moniker — something they claim Hailey was just as aware of!

Years ago, the media personality allegedly reached out to purchase their trademark but they refused. The docs detailed: Wow!