Hailey Bieber's New Skincare Brand Rhode Faces Trademark Lawsuit

etonline.com:

Hailey Bieber is facing a trademark lawsuit against her skincare company, rhode. According to new docs obtained by ET, RHODE-NYC, LLC filed a trademark lawsuit against Bieber's company, claiming that her new brand is «trademark-infringing» and will «quickly swamp» their company's «market presence, confuse the marketplace and ultimately destroy the goodwill and reputation of the RHODE brand.»RHODE, a clothing and lifestyle brand was started in 2014 by Purna Khatau and Phoebe Vickers, with its clothing having been worn by celebrities such as Beyoncé, Tracee Ellis Ross and Lupita Nyong'o.In the suit, Khatau and Vickers argue that the new brand rhode, Bieber's recently released skincare line named after her middle name, is «built upon Ms.

Bieber’s already immense celebrity status and massive fan following,» and that RHODE will get lost in the mix were the two brands to co-exist.The business owners also claim that Bieber «previously sought to acquire the RHODE mark, appreciating that the brands could not coexist without confusion.

Given the sacrifices they had made to build the brand, Khatau and Vickers refused.»Khatau and Vickers said the brand is their most important asset and argued that Bieber could «leverage her fame into success with a differently-branded beauty line,» but claim she «apparently does not care that two other women entrepreneurs have been using the RHODE brand name for years.»They are asking that the court restrain Bieber from using the trademarked name rhode for her products, to destroy all marketing materials for rhode, to recall all rhode products, for Bieber to report all profits she made from rhode, for RHODE to be compensated for legal fees and damages.