Moses Martin initially found it “embarrassing” that his mum, actor Gwyneth Paltrow, sold gold-plated vibrators, but has since changed his tune and shared his pride in his mum's business venture.
Goop is a wellness and lifestyle brand and company that was founded by the Iron Man actor in 2008. First starting as a weekly email to its subscribers, Goop has since branched out to become a successful website that sells everything from fashion and beauty products, to books and sex toys.
Goop’s products aren’t cheap, however, with the brand selling a so-called “climate neutral” bed for a staggering $45,000. Even Gwyneth branded the price of the bed as “ridiculous”, but promised it as being an “out-of-this-world experience” to sleep on.
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