Guinness-less Christmas in the cards as pubs run dry across the UK

manchestereveningnews.co.uk:

Guinness lovers are facing a true nightmare before Christmas as kegs run dry at pubs across the UK. Some pubs have reportedly already completely run out of stock of the classic Irish beer while others are issuing limits and restrictions on customers.

The devastating reality comes after some establishments were seen panic buying ahead of the festive season in a vain attempt to avoid running dry during their busiest time of year.

In reaction to this, many breweries began implementing caps on the amount of kegs pubs could purchase at a single time. This supply chain debacle was paired with a timeous rise in popularity as the Guinness Challenge took over social media and introduced the dark beer to demographics it hadn’t previously been favoured in like young people.

Leading to an unprecedented surge for Guinness this year. As a result, Guinness maker Diageo had to restrict the supply of the beer to pubs in England, Wales and Scotland.