Gold House Co-Founders Bing Chen and Jeremy Tran on How Gold Bridge Initiative Can Expand API Opportunities
variety.comJazz Tangcay Artisans Editor Gold House co-founder and CEO Bing Chen has a vision “to build the Gold Bridge.” It’s a symbolic bridge that is already being constructed and heralds the next phase of the not-for-profit he launched six years ago with Jeremy Tran, who also serves as the company’s COO.
The Gold Bridge marks the next phase of Gold House, which has championed and empowered Asian Pacific creatives, companies and communities through various initiatives.
One of those initiatives was #GoldOpen, a means of ensuring successful opening weekends for API-led films driven by grassroots campaigns.
The #GoldOpen movement rallied minority communities to support such titles as “Crazy Rich Asians,” “Minari” and “Parasite” with such actions as theater buyouts on opening weekends with influencers, executives and press to help further engage audiences. “Crazy Rich Asians” became the high- est-grossing romantic comedy of the past decade.
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