General Motors is suspending its advertising on Twitter, saying it needs time to evaluate the service’s new direction in the wake of Elon Musk’s purchase.
The Detroit automaker revealed its plans to CNBC on Friday, saying it was ‘pausing” advertising, but would continue its interaction with customers on the platform. “We are engaging with Twitter to understand the direction of the platform under their new ownership,” said a company statement. “As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.
Our customer care interactions on Twitter will continue.” GM is a rival to Musk’s other company, Tesla, which makes electric vehicles.
Ironically, Tesla itself does not do traditional advertising, but relies on various customer acquisition strategies, including using social media influencers.
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