Revising its projection from December last year, Gower Street Analytics has increased its estimate for global box office across 2023.
The London-based firm now expects worldwide receipts to hit $32B for the year. The updated projection comes as the industry gathers in Las Vegas on the eve of CinemaCon and as The Super Mario Bros Movie is poised to be the first $1B global grosser of 2023.
Should the $32B figure hold, this would represent an approximate 23% improvement on 2022, while still trailing the average of the three pre-pandemic years (2017-2019) by 20%.
Gower is estimating that international box office will hit $23B (of that China reps $6.8B). This would be a 25% hike on 2022.
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