CinemaCon: Global Box Office Recovery Accelerated in First Quarter, Says Study
variety.comPatrick Frater Asia Bureau Chief Global cinema box office recovered strongly in the first three months of the year, driven by the performance of “The Super Mario Bros.
Movie” in many territories and a bumper Chinese New Year season in mainland China. The upbeat news was delivered on the eve of CinemaCon Las Vegas by specialist research firm Gower Street Analytics, which has now increased its forecast of the cinema industry’s full year.
The firm now projects that 2023 gross revenues will reach $32 billion, a 10% increase on its earlier estimate of $29 billion. “A $32 billion global box office in 2023 would represent an approximate +23% improvement on 2022.
It remains 20% behind an average of the last three pre-pandemic years (2017-2019), but it shows how post-pandemic recovery of our business continues to improve,” said Gower Street.
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