Gerhard Zeiler Reassures Asia on Warner Bros Discovery’s Post-Merger, Growth Strategy
variety.comPatrick Frater Asia Bureau Chief Gerhard Zeiler, president of International at Warner Bros. Discovery, has moved to reassure the Asia-Pacific region that it is an integral part of the group’s post-merger strategy. “Don’t believe that we don’t know how important Asia is for our company, he said Thursday.
Zeiler was speaking at the APOS Convention in Singapore on Thursday. He cited examples of theatrical success for “Batman” and “Fantastic Beasts” in the region and investment in local production in the region.
The reassurance may have been necessary following post-merger announcements that proposed changes in North America, Latin America and Europe ahead of Asia – despite recent external data showing Asia-Pacific as one of the world’s fastest growth regions. “We want to be a top three global media player.
That means transition from analog to digital worldwide. It is a process. It needs to be balanced from timing and investment points of view,” Zeiler said. “We have to get this transition right.
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