Genius Movie Marketing? Taylor Swift Makes A Big Show At Chiefs-Broncos Game For Travis Kelce As ‘The Eras Tour’ Concert Pic Opens To Under $5M In Thursday Previews – Box Office
deadline.comEXCLUSIVE: There’s a reason why her last name is Swift. The 12x Grammy award winner, the day after the world premiere of her AMC-distributed concert movie Taylor Swift: The Eras Tour, found her way back to Kansas City for the Chiefs’ NFL game vs.
the Denver Broncos. Why? Because her movie is opening tonight, dummy. After all, her appearance at the Sunday Night Football matchup between the Chiefs and Jets earlier this month helped boost that game to 27 million viewers — the highest such number since the Super Bowl.
Tonight, the NFL captured her cheering her reported b.f. Chiefs tight end Travis Kelce, which at the time of this report has clocked 3.2 million views on Twitter.
All of this comes on the night that Eras Tour begins previews – a last minute decision, we might add – to what is looking like under $5M,per Deadline sources.
Read more on deadline.com
